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Drive Yello On-Demand Delivery Service
Drive Yello On-Demand Delivery Service
Kevin Cheav avatar
Written by Kevin Cheav
Updated over 4 months ago

Drive Yello is an integrated on-demand delivery service available through the Order Up platform, designed to enhance your last-mile delivery operations.

What is Drive Yello (DY)?

Drive Yello is a technology solution that helps businesses manage their last-mile delivery needs effectively.

What Can Drive Yello Offer You?

  1. Live Tracking System:

    • Provides SMS live tracking for both the business and clients.

  2. Route Planning and Auto Bundling:

    • Automatically manages delivery routes and bundling.

  3. Delivery Data:

    • Offers detailed data on deliveries, including average deliveries per hour, total distances traveled per driver, and customer reviews of drivers.

  4. Administration Management:

    • Automates the management of driver delivery routes and rostering.

  5. Access to the Yello Marketplace:

    • Allows booking of contractor couriers on demand throughout the day to complement your driver force or expand delivery areas immediately.

  6. Insights and Heat Mapping:

    • Identifies order origins and gaps, helping to target marketing campaigns and grow your delivery clientele.

  7. White-Labelled Branding:

    • Customizes the service with your own branding.

By utilizing Drive Yello through the Order Up platform, businesses can streamline their delivery operations, gain valuable insights, and enhance the overall delivery experience for their customers.

Types of Delivery Models offered by Drive Yello:


Model 1 - ASAP/Scheduled

On-demand delivery requests are immediate, or at retailer-nominated times, pushed out to the network for an independent contractor to pick up and deliver immediately to the customer. Job posting is designed to allow you, the retailer, absolute convenience of choosing when you want your delivery to arrive.

  • Book delivery requests for a future date & time window, ideally 2+ hour blocks.

  • Create more engagement with your customers by allowing more convenient delivery options.

  • Automate the entire process using Yello’s customizable bundling features.

  • Yello completely automates any work sourcing drivers, by filling scheduled jobs with vetted independent couriers.

  • Cars are the predominant vehicle type for this type of delivery on the Yello platform.

Model 2 - BYO Courier

  • Utilize the platform to automatically coordinate and manage a variety of last-mile delivery offerings: same-day, under 3 hours, next day, after hours, etc.

  • All deliveries can be managed through a single platform.

  • Delivery tracking for both the business and the customer.

  • Customer communication tools.

  • Roster management capabilities.

  • Reporting and analysis of delivery data.

  • Integration with existing eCommerce platforms.

  • Ideal for managing your own trucks or fleet.

  • Service regional areas effectively.

By leveraging this model, you can streamline and enhance your last-mile delivery operations using your own couriers.

Model 3 - Shift

Yello enables you to book network contractors for dedicated time slots when needed. This model offers flexibility and efficiency in managing your delivery operations.

  • Fill Gaps in Your Delivery Team:

    • Cover peak periods or event days.

  • Contractor Ratings and Reviews:

    • Choose contractors based on ratings and reviews.

  • Independent Contractors:

    • Contractors are paid via the Drive Yello platform.

Yello can create exclusive delivery networks for your brand across various locations.

  • Dedicated Delivery Networks:

    • Couriers handle deliveries exclusively for your specific stores/regions.

  • Cost Efficiency:

    • Cross-utilize delivery personnel to create more cost efficiency.

  • Customizable Service Levels:

    • Choose service levels such as same-day, under 2 hours, after hours/weekends, and more.

By using this model, you can effectively manage your delivery needs, ensuring timely and reliable service for your customers.

How much does Drive Yello cost?

The latest pricing can be found on the Drive Yello Website.


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