Google Food Ordering (GFO)
With the GFO integration, you are able to reach more customer, increase sales and average spend.
::IMPORTANT::
By the end of June 2024, Google will redirect users to third-party ordering platforms or the restaurant's own website. GFO will no longer show the actual menu here, rather a link to third-party providers.
Example below:
Previously:
What is Google Food Ordering (or ‘GFO’)?
It basically is Google’s version of online ordering. It however only provides the front-end; the customer facing interface. It subsequently integrates into our platform as if the customer order was placed through our own user interface. You don't have to change your normal practises in order to implement it, order confirmation emails are provided by our platform as per normal.
To enable the Google Food Ordering integration, a few things need to be configured in your console. The feature is configured at a store level. It’s critical to understand the features and limitations of this integration. More info can be found at the bottom of this page.
Configuration Instructions
To configure a store for GFO in our OrderUp! platform follow these steps:
Login into the console, with your admin account to ensure you have the correct privileges.
At a store level, navigate to Integrations > Aggregators.
3. Look for Google Food Ordering and click Edit (pencil icon).
4. Toggle Integration active button accordingly.
5. Ensure that the Store Name field is an exact match of the store name present in the store’s
Google My Business (or ‘GMB’) page. The panel is also displayed in Google Search on the right hand side when searching for your store and location.
***Please note that if another non-food Google action button is already showing here, for example “Check Availability” which is the case for many hotels, Google Food Ordering cannot be enabled for that venue. You can only select one (1) primary category in GMB.
6. You must also ensure that the Store Address in the console is also the same as what it says in the GMB panel. You can check this by going to Location Settings --> Location Setup.
7. (optional) Configure the Store Description field as an extra field that gets used in several spots by the UI of Google FO. It can be used to display your store’s slogan or catch phrase. i.e. “The best burgers in town”, “Award winning meat pies” etc. (Remember to press Save after you have made your changes)
That’s really all there is to it! All other configured store properties that affect the user interface in GFO, should be activated and updated automatically.
Product price changes and product de-activations are automatically updated to Google, generally within 5-10 minutes.
Customer's point of view with GFO active!
IMPORTANT REQUISITE TO ACTIVATE GFO
The GFO and Google Pay functions will not work for you unless you have an active merchant payment gateway (e.g. Stripe) (https://support.orderup.com.au/knowledge/payment-gateways)
NOTE: GFO now works with delivery radius or delivery polygons enabled.
THINGS THAT ARE NOT YET ENABLED FOR GFO
GFO will work as long as trading hours are open + hardware is turned on
First time coupons won’t work
COD (cash on delivery) won’t work
Half/half pizza won’t work
Deals won’t work
Prep time update frequency (isn’t immediate as is on the console, lack of an automatic sync)
SMS verification for Minimum order values
Finding orders placed through Google Food Ordering
Viewing if an order was placed via GFO in the console
1 . Navigate to the Orders section in your backend console
2. Click onto ORDERS and see the SOURCE title
3. When you see the tag "GFO" it indicates that the order was placed via Google Food
Ordering / Order with Google
4 . If you wish to validate this, you can click into the order by clicking VIEW and confirm the GFO id on the bottom left summary.
