The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your Order Up Menu.

This feature allows you to track the following events:

add to cart

remove from cart

initiate checkout

order complete + $value

Please see below on how to enable this feature in the OU Console:

1. Go to Integrations>Analytics Tools in your Order up Console

2. Click Facebook Pixel Edit icon

3. You will need to add your Facebook Pixel ID and your Facebook Meta Tag. Click the ACTIVE toggle on then click Save & Continue